The sports industry is one that is currently undergoing a rowdy level of change. Whether that is the way professional sports are being marketed, how the “players” are interacting on social media or what the future of the game holds it is changing rapidly. As we leap, tackle and dive into the new year, let’s … More Sports Marketing: What The Future Holds For Sports Lovers Everywhere.
Well now that we are about halfway through December, it finally has sunk in that they new year is right around the corner. Another year of change, challenges and controversy in emerging media and the world of marketing lies ahead. More change than any of us could ever possibly keep up with and new, cutting … More Watch Your Back: 2016 is Coming & It’s Coming Fast.
Buy the latest Kindle Fire HD. How about an iPad? Maybe a Kobo Glo or a Nook? All of these digital readers and portable devices are truly taking away from print. What ever happened to that any way? Oh yea… that’s right… Digital and Emerging Media was discovered and just like that, print was doomed. … More Not A Nook Book. Not An iBook. But A Real Book. A Book Book.
What celebrity look alike are you? How compatible are you with your soul mate? Check out this video to see where you lie? All questions floating around the internet to get users to stop by and check out their newest creation. Interactive online content is huge on social media and continues to grow. I mean … More Interactive Content: The Hands On Social Media Experience
Buy buttons… we all know they are alive in well through advertising and other social media platforms. Everywhere we turn “Buy Now” or “Buy This Today” is popping up all around advertisers marketing campaigns. These features allow consumers to interact more directly with the brands including opt-in options and the most popular buy this now … More Buy Now! Click Here to Buy! Buy This!
We are living in a time where visual social media is starting to take over everything. Everyone’s theory: Why read it if I can just see it. This is why videos, image heavy posts and visually appealing content is more important than ever to be integrated into your social media strategy. Think about it, Pinterest … More Why Talk When You Can Show?
Mobile Pay. Need you say more? Who needs credit and debit cards when you have a cell phone that will store all of these for you. The accessibility and convenience of this option is being adapted quickly by many major companies: Apple Pay, Samsung Pay, Google Wallet… and that is just the tip of the … More [Scan] Thank you for your payment!
About 10 years ago, we would have NEVER fathomed the idea of social media as a customer service tool. The rapidly growing pace of social media is acting as a unique asset for companies social pages to serve as a customer service resource as opposed to just a stale page featuring the company’s logo slapped … More Hi there @[insert twitter handle], how can I #help?
The Internet: A place that no one is safe or immune to anymore as it data mines your every move. It tracks your search patterns, knows where you are located to provide recommendations in your area and can follow all of your purchasing behaviors online. Creepy right or simply brilliant? Today marketers have adapted quickly … More Watch Out, They Are Coming For You.
Brands. What are they? Many of us envision brands by their name: who they are, what they sell and of course the popularity of the brand as a whole. Most of you I am sure have heard of brands like Target, Starbucks, Dicks Sporting Goods, McDonalds… Yes, those are just a few. But even within … More Powerhouse or Pitiful? Enough Said.
Kelsey Berg 