Digital Storytelling. What is it you ask? Photos, videos, audio, graphics. All assets used to create one compelling story. That is what digital media is right? One story after another compiled from various marketing and digital mediums to captivate the audience. Or is it more than just a photo or a 10 second video clip? Is it a message, a movement or even a game changing motivator that drives digital storytelling? Let’s take a look.
So What Sells?
We all have logged onto our favorite social media site whether it’s Twitter, Facebook, Instagram… You get it and we see that video that makes us get a little teary, that picture that makes us laugh until our side hurt and that article accompanied by strong imagery that captures our hearts forever. Storytelling, that is literally all it is. The way that image is set up and presented to the viewers, the music in the video that can trigger a single memory or a sentence that won’t ever leave your mind.
Some perfect examples that come to my mind:
Numa Numa: A video released right in the beginning of the digital power surge. Posted December 11, 2006 by someone who was just trying to be funny and nine years later, everyone still knows what it is and it has over 22 million views. I guess I should really start recording myself more frequently because I sure could become a millionaire quickly if that is all it takes. My point being, humor sells. People love uplifting and funny videos that are catchy and stick with them. I will say I am guilty of contributing to probably at least 10 views of this video.. It is catchy! Props to you “The Geeker”.
Ouch Charlie, That Really Hurt!: Of course, then there is my personal favorite. Who doesn’t love these adorable kids with priceless English accents. Views.. over 830 MILLION. Kids… funny kids especially do very well on social media when it comes to going viral. These better be some damn proud parents.
But seriously… What is next? It is always something new, but what does the future of storytelling look like? Is it going to continue to be the cute kids, ridiculous people (some who I am confident don’t have brains), people doing disgusting things or will there be some new trend again? You just never know in this day and age but I do firmly believe this has played a huge role in the digital realm today and continues to grow everyday.
What’s your favorite viral video? Hard to just pick on right?