Buy buttons… we all know they are alive in well through advertising and other social media platforms. Everywhere we turn “Buy Now” or “Buy This Today” is popping up all around advertisers marketing campaigns. These features allow consumers to interact more directly with the brands including opt-in options and the most popular buy this now option. Whether it is on Facebook, Pinterest or the most recent adapter of Instagram. buy buttons are becoming a hot commodity on the social media frontier and they are in full force.
Buyable Pins. Just a few measly years ago, we didn’t even know what this so-called Pinterest sensation was. Just another app someone thought may work out… well guess what, it did and now it is hotter than ever. Pinterest has incorporated a feature now that when visiting the pins you are interested in, you can click and it will take you directly to the page to be able to buy the product. The convenience of being able to stay in the app and make a purchase increases the user-friendly idea of the app and keeps users happy. The fact that Pinterest is positioning themselves as an e-commerce platform is a big move for them and is working. If that isn’t smart direct consumer marketing, I am not sure what is?
Facebook & Instagram… Right There With Em’
Then you have Facebook and Instagram who have also adopted this genius sensation. Facebook has also added options such as opt-in features and subscriptions and they are going head to head with Pinterest to give them some first line competition. Because of Facebook’s huge following, this is working and working well. When it comes to retail, everyone is really on Facebook (give or take of course). So when it comes to getting users buying and involved, their new options of buy buttons and opt-in’s are working and hitting home with sales for retailers.
Then you have Instagram who is adding “Shop Now”, “Sign Up” and “Install Now” buttons to help increase their user-friendly platform. This will essentially provide their advertisers with easier audience targeting and controlled advertising in general.
How the Retail World is Winning
Not only are the apps gaining more engagement and better feedback from their consumers, but the retailers are winning as it is becoming a one-stop shop experience. This could be a huge sensation for small businesses as they can now purchase advertising and target consumers to their site with also the option to opt-in and purchase through their sites. Think of the potential here. It could literally change someone’s business completely!
So next time you hop onto Facebook, Instagram or Pinterest look for this feature and see if you are a victim to their social targeting. I know I am… But I also am a sucker and have used it to purchase or sign up for something. So is it shame on me or touche for the apps? I think it could be a bit of both. Social Media = 1 and Kelsey = 0. You win.