Well now that we are about halfway through December, it finally has sunk in that they new year is right around the corner. Another year of change, challenges and controversy in emerging media and the world of marketing lies ahead. More change than any of us could ever possibly keep up with and new, cutting edge marketing ideas will develop and surface leaving all of us scratching our heads and back to the drawing board.
So let’s ask ourselves: what really DOES lie ahead in 2016? Will we ever know? I think the question itself is a tough one to answer but one that we can consider based on current emerging media and marketing trends. So now it is time for us to take a look at what could possibly be coming our way.
The Rise of Digital Assets Are Here To Stay
Yes folks. I hate to break it to you but the digital world is only going to continue to grow. Search engine marketing, social media, e-commerce and mobile web design will all become more important than ever before.
If your website isn’t mobile by now… well it should be and if you don’t do something about it soon, your business could quickly struggle. If you aren’t on e-commerce channels… well you should be. Online sales are growing rapidly as seen in this year’s Black Friday stats of most sales being online at astonishing numbers. Don’t have a solid social media plan… Well you should. Do you see where I am going with this? Digital is here to stay and there is not much we can do other than embrace it.
Email is Booming, Especially With Millennials
Email marketing won’t be going away anytime soon and that’s a fact. As long as you have personalized, tailored content then you are set. A huge 9 out of 10 millennials use email on their mobile device. On top of that, mobile purchases continue to increase based on the use of email marketing.
Make it a personalized experience, and they will read it. Make it look like spam, they won’t. Try adding the recipients name in the subject line and feature products they are interested in. It isn’t an easy beast to tackle but it is effective if done well.
Wearable Technology. Yea, It’s Pretty Cool
Wearable tech is really a thing. Forbes even released an article on 10 Wearable Technologies For The Fashionistas In Your Life. Literally they are tech savvy purses, of course those high-tech phone watch things, fitness measuring devices and suitcases that have too many tech features to count. I mean c’mon people… do we really need these things? No. Do we want them? Yes.
That brings me to The Internet of Things. This will be rising more quickly and becoming more prominent in our lives than ever before. We will begin to get our feet wet with it and I am sure that will start another driving sensation of digital media. Because the truth is we can’t have just one. We have to have it all and we have to try it ourselves and we want it now.
So yes, 2016 is just around the corner. Are you ready for it? Quite frankly, I am not but hey, I chose marketing.. or maybe it chose me. I am still trying to figure that out.